Trust the Process

21 Apr 2025 • 1 min read

From 💩 to 🔥 — How to Transform Weak Copy into Words That Sell

Every copywriter has been there.

You sit down to write the perfect headline…
And what comes out feels like total 💩.

But here’s the truth: Great copy rarely starts great.

At first, your words feel clunky.
Your sentences ramble.
You doubt yourself.

That’s normal. That’s the dump-it-on-the-page phase.

Every first draft is just raw clay. The important thing is to write anyway.

Next comes heart.
You remember who you’re writing for — their pain, their dreams.
You start crafting with intention, not just information.

This is where your copy gets purpose.
Your words begin to speak to people, not at them.

Here, your voice starts to shine.
You punch up the hook.
Your lines flow.
You cut the fluff. You find the funny. You build momentum.

Now your copy doesn’t just talk — it sings.

Finally, the message is crystal clear.
The offer is irresistible.
The CTA makes them click.
The reader feels something — and acts.

This is where your copy becomes conversion magic.

Because writing that sells isn’t about talent.
It’s about showing up, drafting rough, and refining with purpose.

Every piece of powerful copy you admire?
It probably started as 💩, too.

Your words have wings. You just have to help them fly.

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